These products will need a lot of investment to retain their position, to support further growth as well as to maintain its lead over competing products. This means that star products can be seen as market-leading products. Star products all have rapid growth and dominant market share. Let’s have a look at what each one means for the product and the decision-making process. The BCG matrix model is divided into 4 quadrants derived from market growth and relative market share: Stars, Cash Cows, Question Marks and Dogs. Good visual presentation of BCG analysis assist in doing the proper allocation of companies resources. We designed the BCG Matrix Product Portfolio Model Diagram collection, to help you visualize identification of high-growth prospects by categorizing the company’s products according to growth rate and market share. The Boston Consulting group’s product portfolio matrix (BCG) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products. Since 1968, the BCG matrix, also known as the Boston or growth-share matrix, is a tool to answer those questions by providing them with a way to analyze product lines in search of growth opportunities. Project Management & Scrum presentations.Climate Change & Sustainability presentations.
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